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Hewlett Packard

Kennetiq was commissioned to undertake some specific consulting and research on behalf of HP, looking into the effectiveness of various partner websites with regard to selling HP Supportpack products, and suggesting ways to improve the cross selling of Supportpacks alongside other HP products.

The research was carried out both online and in face to face meetings with HP online resellers and distributors around the UK, and the findings, conclusions and suggestions presented to HP for further action.

The overall effect of the project has so far been positive, both in terms of increased sales of Supportpack, and in terms of improved relationships between HP and the site owners.

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